Privacy Policy
Last Updated: October 1, 2026
1. Introduction
Welcome to Eraya Traders. We are committed to protecting your
privacy and ensuring the security of your personal information. This Privacy Policy explains how we
collect, use, disclose, and safeguard your information when you use our Eraya Traders mobile
application and related services.
By accessing or using Eraya Traders, you signify that you have read, understood, and agree to be bound
by this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access
or use the App.
2. About Eraya Traders
Eraya Traders is a B2B platform designed to facilitate the distribution and purchase of cold chain
products, including but not limited to frozen foods, chilled products, dairy items, and
temperature-sensitive goods. Our platform connects distributors, wholesalers, and retailers in the cold
chain supply network.
3. Information We Collect
3.1 Information You Provide Directly
Account Registration Information:
- Full name
- Business name and type
- Email address
- Mobile phone number
- Business address and delivery addresses
- GST registration number
- PAN card details
- Business licenses (FSSAI, Trade License, etc.)
- Bank account details
- Credit/debit card information
- Profile photograph (optional)
Business Verification Documents:
- Business incorporation documents
- Tax registration certificates
- Food safety licenses
- Trade licenses
- Distributor agreements
- Identity proofs (Aadhaar, Voter ID, Driving License, Passport)
- Address proofs
- Sales data and business information
Transaction Information:
- Order history and purchase records
- Payment and billing information
- Delivery preferences
- Return and refund requests
- Customer service communications
3.2 Information Collected Automatically
When you use Eraya Traders, we may automatically collect:
- Device Information: Device type, model, operating system, unique device
identifiers, IP address, mobile network information
- Location Data: GPS coordinates, delivery location data, business location
- Usage Data: Pages viewed, features accessed, time spent, click patterns, search
queries
- Log Data: Access times, error logs, crash reports
- Cookies and Similar Technologies: Session identifiers, preferences, analytics data
3.3 Information from Third Parties
We may receive information about you from:
- Payment gateways and financial institutions
- Logistics and delivery partners
- Business verification services
- Credit reporting agencies
- Our authorized agents and representatives
- Social media platforms (if you choose to link accounts)
4. How We Use Your Information
We use the collected information for the following purposes:
4.1 Business Operations
- To create and manage your account
- To verify your business credentials and eligibility
- To process orders and transactions
- To facilitate delivery of products
- To process payments and refunds
- To provide customer support
4.2 Communication
- To send order confirmations and updates
- To notify you about delivery status
- To respond to your inquiries and requests
- To send promotional offers and marketing communications (with your consent)
- To inform you about changes to our services or policies
4.3 Personalization and Improvement
- To personalize your experience on the App
- To recommend products based on your business needs
- To improve our services and features
- To analyze usage patterns and trends
- To develop new products and services
4.4 Legal and Security
- To comply with applicable laws and regulations
- To detect and prevent fraud
- To protect against unauthorized access
- To enforce our Terms of Service
- To resolve disputes
5. Legal Basis for Processing
We process your personal information based on:
- Contractual Necessity: To fulfill our obligations under our agreement with you
- Legal Compliance: To comply with applicable laws and regulations
- Legitimate Interests: For our business operations and service improvement
- Consent: Where you have provided explicit consent
6. Information Sharing and Disclosure
6.1 We Do Not Sell Your Information
We do not sell, rent, or trade your personal information to third parties for their marketing purposes.
6.2 When We Share Information
We may share your information with:
Service Providers:
- Payment processors and financial institutions
- Logistics and delivery partners
- Cloud storage and hosting providers
- Analytics and technology service providers
- Customer support services
Business Partners:
- Product suppliers and manufacturers
- Warehouse and cold storage facilities
- Quality assurance and inspection services
Legal Authorities:
- Law enforcement agencies when required by law
- Regulatory bodies for compliance purposes
- Courts and tribunals for legal proceedings
Corporate Transactions:
- In connection with mergers, acquisitions, or asset sales
6.3 Data Sharing Requirements
All third parties with whom we share your information are contractually obligated to:
- Protect your information with appropriate security measures
- Use your information only for specified purposes
- Comply with applicable privacy laws
7. Data Security
7.1 Security Measures
We implement industry-standard security measures including:
- Encryption of data in transit and at rest
- Secure socket layer (SSL) technology
- Firewalls and intrusion detection systems
- Access controls and authentication procedures
- Regular security audits and assessments
- Employee training on data protection
7.2 Security Certifications
We maintain compliance with:
- IS/ISO/IEC 27001 Information Security Management
- Applicable data protection regulations
- Industry best practices for cold chain data management
7.3 Limitations
While we strive to protect your information, no method of transmission over the internet or electronic
storage is 100% secure. We cannot guarantee absolute security but will notify you of any breach that
affects your rights.
8. Data Retention
We retain your personal information for:
- The duration of your account with us
- As necessary to fulfill the purposes described in this policy
- As required by applicable laws and regulations
- For legitimate business purposes such as dispute resolution
When information is no longer needed, we securely delete or anonymize it.
9. Your Rights and Choices
9.1 Access and Correction
- You can access and update your account information through the App
- You may request a copy of the personal information we hold about you
- You can request correction of inaccurate information
9.2 Deletion
- You may request deletion of your account and personal information
- Some information may be retained for legal compliance purposes
9.3 Marketing Communications
- You can opt-out of marketing communications at any time
- You can manage notification preferences in the App settings
- You can contact customer support to update your preferences
9.4 Data Portability
- You may request your data in a portable format
- We will provide data in commonly used formats where technically feasible
9.5 Withdraw Consent
- Where processing is based on consent, you may withdraw it at any time
- Withdrawal may affect your ability to use certain services
10. Location Services
10.1 Why We Collect Location Data
- To verify business addresses
- To facilitate accurate delivery
- To show nearby warehouses and pickup points
- To comply with delivery route optimization
10.2 Managing Location Settings
- You can enable or disable location services through device settings
- Some features may not function without location access
- We will request permission before accessing your location
11. Cookies and Tracking Technologies
11.1 Types of Technologies We Use
- Essential Cookies: Required for App functionality
- Analytics Cookies: To understand usage patterns
- Preference Cookies: To remember your settings
- Marketing Cookies: To deliver relevant advertisements
11.2 Managing Cookies
- You can manage cookie preferences through App settings
- Disabling certain cookies may affect App functionality
12. Third-Party Links and Services
The App may contain links to third-party websites or services. We are not responsible for:
- The privacy practices of third parties
- The content or accuracy of third-party services
- Any information you provide to third parties
We encourage you to review the privacy policies of any third-party services you access.
13. Children's Privacy
Eraya Traders is a B2B platform intended for business users who are:
- At least 18 years of age
- Legally competent to enter into contracts
- Authorized to represent their business entity
We do not knowingly collect information from children under 18. If we become aware of such collection, we
will delete the information promptly.
14. International Data Transfers
Your information may be transferred to and processed in countries other than your own. We ensure
appropriate safeguards are in place for such transfers, including:
- Standard contractual clauses
- Adequacy decisions
- Other legally recognized transfer mechanisms
15. Changes to This Privacy Policy
15.1 Updates
We may update this Privacy Policy from time to time to reflect:
- Changes in our practices
- Legal and regulatory requirements
- New technologies and features
15.2 Notification
We will notify you of material changes through:
- In-App notifications
- Email to your registered address
- Prominent notice on our website
15.3 Continued Use
Your continued use of the App after changes constitutes acceptance of the updated policy.
16. Grievance Redressal
16.1 Contact Information
For any privacy-related concerns, complaints, or requests, please contact:
16.2 Response Timeline
- We will acknowledge your complaint within 48 hours
- We will resolve your complaint within 30 days
- You will be informed of the resolution or progress
16.3 Escalation
If your complaint is not resolved satisfactorily, you may:
- Contact our senior management
- Approach the relevant data protection authority
- Seek legal remedies as available under applicable law
18. Compliance and Regulatory Information
18.1 Applicable Laws
This Privacy Policy complies with:
- Information Technology Act, 2000
- Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or
Information) Rules, 2011
- Digital Personal Data Protection Act, 2023 (when applicable)
- Other applicable data protection laws
18.2 Regulatory Bodies
We comply with requirements from:
- Ministry of Electronics and Information Technology
- Food Safety and Standards Authority of India (FSSAI)
- Other relevant regulatory authorities
19. Specific Provisions for Cold Chain Industry
19.1 Temperature-Controlled Data
- We may collect data related to temperature monitoring during storage and transit
- This data is used for quality assurance and compliance purposes
- Such data may be shared with quality control authorities as required
19.2 Product Traceability
- We maintain records for product traceability as required by food safety laws
- This may include information about product handling and storage conditions
19.3 Compliance Data
- We collect and maintain compliance-related information
- This includes licenses, certifications, and inspection reports
- Such information may be shared with regulatory authorities
20. Definitions
"App" refers to the Eraya Traders mobile application
"Personal Information" means any information that can identify an individual
"Sensitive Personal Data" includes financial information, health data, and other
categories as defined by law
"Processing" means any operation performed on personal information
"User" refers to any person using the App
"Services" refers to all services provided through the App
21. Contact Us
For any questions about this Privacy Policy or our privacy practices: